"Our mission is to provide hardworking people with functional and durable work gear that’s crafted from real world needs, not boardroom decisions."

Raino Raasuke, Founder & CEO

THE STORY OF NOCRY

Hello, I’m Raino, the founder of NoCry. My journey began with a passion for creativity, adventure, and a strong desire to make a difference in people’s lives. Growing up, I was the kid who built treehouses and fixed broken toys.

I founded NoCry to shake up an industry content with the status quo. We exist to deliver work & safety gear that sets new standards in functionality and quality, designed not just to meet but to exceed the demands of the hardworking people who rely on us every day.

TRUSTED BY

EVERY PIECE OF NOCRY GEAR IS BORN FROM REAL-WORLD EXPERIENCE, DESIGNED BY WORKERS WHO KNOW WHAT WORKS

We develop our products hand-in-hand with our customers: from ideation all the way to a finished product that is rigorously tested and iterated in real-world environments. This is what sets us apart.

WE TAKE CARE OF OUR OWN

A product sale isn’t just a transaction — it’s a covenant. When you choose NoCry, you become a part of our pack. And joining the pack means exceptional service, simple warranty policies, and easy returns. We’ve got your back, no matter what.