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NOCRY BY THE NUMBERS
2012
Founded
5M+
Products sold
1M+
Customer reviews
150+
Products
Trusted by
Today, we have more than 150 well-designed products, and have been featured in the NY Times, BuzzFeed, Yahoo, Knife Depot, Business Insider and USA Today as well as bobvila.com and UnboxTherapy, proving that our little idea has a big following.








How it all started.

Back in ‘14, Raino Raasuke (on the right!) decided it was time to create the best safety gear ever. At the time, the professional gear market was split in two. On the one hand, you had well made but expensive equipment the average person just couldn’t afford. And on the other, you had cheap, poor quality stuff that fell apart in days. There was no middle ground.

Raino Raasuke
Founder | CEO